2023 Common Web Site Development Mistakes of Small Business
5 Common Web Site Development Mistakes of Small Business Here's some mistakes to avoid when selecting or building your Web site. You know on those days when you have to wear your tech hat. 1) No Value - Too Simple This is probably the most common mistake made by small business owners online. The site has little value for the service or product their offering. Often it starts out as a "brochure" site. Meaning their current offline marketing material is put online. Unfortunately many sites never progress past this point. Now don't get me wrong at leasts it's a start, but it may not be enough. You need to take a hard look an ask if there is anything of real value for the customer once they get there. Does it go beyond your contact information and service offering? Does it need to? You can build a brochure site, but you might quickly find it's not getting the results you expected. 2) Overkill This mistake goes in the opposite direction. These sites fall in two c...